The (Almost) Inevitable Relationship Life Cycle - The Good Men Project
The Life Cycle of Relationships The need satisfied here is love and belonging. The needs fulfilled here are a balance of love, belonging, fun, power and freedom. This is a An Expert Interview With Darrin Zeer On Managing Work Stress. The relationship with the partner takes precedence to the relationship with each of the parents—or at least it should. As a parent, we need to. Customer lifecycle management includes gaining customers and Through your consistent customer services, your relationship with Customers love knowing that they are valuable and that their opinions actually matter.
Termination — this is the second version of relationship failure where a couple decides to no longer be together primarily due to unresolvable conflict and deep emotional wounding. It is important to note that the Maturation stage can occur any time after the honeymoon stage of the relationship cycle. Also, both internal and external stressors impacting relationships are cumulative and ongoing.
In fact, unless proactively addressed, they only tend to become more deleterious over time. Of course, all of this begs the question as to why most committed relationships seem to follow this progression. And, is there anything that can be done to interrupt this apparent fait accompli? It is a model of human intimate behavior that very successfully predicts the stages and potential outcomes of typical committed relationships.
Its significant power to negatively impact relationship behavior and outcomes is due to our inherent procreative imperative —collective survival of the species. And this is whether children are desired or not. Its impact on intimate relationships can be summed up this way: Essentially, most couples enter into committed relationships to achieve a deep sense of connection i. It should also provide insight on how to achieve positive outcomes.
In this case, this means having a committed relationship in which mutual fulfillment continues to improve over time, rather than diminish. However, I assure you that not only is it possible, my Partner and I are living proof of it. We have been together now for nearly four years well beyond the typical honeymoon period and our sense of mutual fulfillment on all levels emotional, sexual and spiritual only continues to increase.
As incredible as our honeymoon period was, it actually represents the low point of our mutual fulfillment. The following chart illustrates our continuing experience: However, the general trend is always going up.
The (Almost) Inevitable Relationship Life Cycle
Where our experience of emotional, physical and spiritual intimacy continues to deepen, richen and be more fulfilling the longer we are together. The Sexual Operating System model of human intimate behavior represents a significant and fundamental breakthrough concerning committed relationships. And, this is not by accident. We very consciously and assiduously apply our knowledge of the default S.
Essentially, by upgrading our S. It simply means we have learned, thanks to our understanding of the default S. This does not mean that you should spam your customer with a call center. In fact, this is a good way to turn customers off in many markets.
Instead, you can offer customers an opportunity to speak directly with you about their thoughts and opinions on the product, service and your company.
You do not need to call every customer. But the selection you do call will often be pleased that you asked them about what they really think.
This two-way method of communication is great for driving relationships.
There are some metrics to consider during this phase: You need to be considering your churn rate during this phase. Your customer churn rate signifies how many clients you have lost once you have reached this phase. This means that have secured a sale but now the customer has dropped out of the customer life cycle.
The lifetime value of a customer is the prediction of a net profit that is attributed to your relationship with that customer. If your customers are making a single purchase before disappearing, the lifetime value of the customer is small. Grow Customers Growing your customers starts with un-bundling. The ultimate goal of maintaining your customers is to be able to ask them for referrals.
But to make it easier on the customers you already have, you should offer a product that is broken down into smaller parts. Breaking the product down into multiple offers is not a problem. You can also up-sell products. This is an opportunity to let referred customers get in on the action without the risk and then offer them the full product at an ideal price. Cross-selling products is one step up from an up-sell.
When you cross-sell your product, you are selling a product that is related to but not a part of a product that the customer previously purchased.
Once you are able to cross-sell successfully sell two separate but related productsyou will be able to as for referrals. These referrals are very valuable because they help grow your customer base During this phase, you will want to consider the following metric: Customer lifetime value, at noted before, is the estimate of how much money your customers will spend with you over the life time of your relationship.
You can calculate this with the following equation: You then take the Lifetime figure and put it into the following equation: Web mobile Customer Relationship Life Cycle 1. Get customers Getting your customers when you offer a web mobile product is different than when you have a physical product. Although you will still use earned and paid media to acquire the customers, there are fewer steps. When you are using media of any kind to acquire customers, you want to be wary of the cost.
You will usually measure this by cost per thousand hits. This means that you want to know roughly how much you spent on media to get around 1, hits.
You will want to measure this a few times to make sure that you know where the customers are coming from. This prevents you from investing in media that offers little return. This also allows you to see if your most valuable traffic is organic or if you are paying for it through media activities.
Once you have acquired your customers, you need to activate them. This means collecting their data from them. At this point, you will want to note your cost per action CPA.
Customer Lifecycle Value: Develop the Perfect Relationship With Your Customers
The cost per action agreement will relate directly to your advertising costs. A cost per action is not a cost per click. Instead, a cost per action is based on a qualifying action. For example, you might have an agreement that you only pay for advertisements that resulted in registration on your site.
- Understanding and Managing the Customer Relationship Life Cycle
- Customer Lifecycle Management
- Customer Lifecycle Value: Develop the Perfect Relationship With Your Customers
Cost per action is a low risk form of advertising for businesses. But it is still essential to know how much you are paying just to get people to perform an action with your site.
Keep Customers Keeping customers is just as important when you offer a web mobile product. However, you will go about it slightly differently. Outreach programs are a great way to keep customers while still growing them.
Outreach programs are great for current customers to share the service on social media and get a reward in return. Loyalty programs also work on the online mobile platform.
Customer Lifecycle Management – Interakt Blog
You can also keep up to date with customers with blogs, emails and RSS feeds. Some companies choose to keep customers by running contests or events. These can also be bundled into your outreach program. Grow Customers Growing customers is relatively similar on internet mobile products as it is with physical products. You want to give them a chance to pick up a smaller product at smaller price. Then you can up-sell, next-sell and cross-sell to both existing and referred customers. Ultimately, you want it to be as easy as possible for your customers to send you referrals.
When you get these referrals, they should always start back at the acquire phase and make their way back. This viral loop is important for the success of growing your customers. It can be simple or it can be complex. You can choose to do it over a number of years or over a number of months.
All of this depends on the kind of business you run. The following metrics can be used in the Customer Relationship Life Cycle to determine your success at varying stages of the program.
It is important to perform these measurements throughout the program. This is because you do not want to keep sending customers down a leaky sales funnel. It is better to figure out where the weak points are early. Then, they can be fixed and you can reduce your churn rate. Remember that marketing is not based on your gut instincts alone.
It is a science that requires measurement. The biggest overall metric that you will use is the cost to acquire a customer CAC. The CAC is the total amount of money that you spend on bringing a customer to the point that they make their first purchase.
These costs can include inbound marketing, free trials, conversions, inside sales, channels and partnerships. A balanced company will spend less on acquiring customers than it will receive of the course of the relationship with the customer.
Ideally, your lifetime value should be greater than three times the CAC. In simpler terms, you can say: Additionally, you need to be recovering your CAC quickly. For true capital efficiency, you should be recovering the CAC less than 12 months from when you acquired the customer. In addition to this metric, you should be use other metrics as you move through the life cycle.
Some additional of the metrics that you can use include: Get Customers Channel Specific Traffic: This will help you determine where your traffic is coming from. You should look at four main channels: Direct channels tell you how many people navigated straight to your site.
Referrals tell you who clicked on an external link on another site. Organic channels are visitors who found you through a search engine. Social channels are those who found you on social media. The cost per lead metric will depend on the strategy you use for each channel. Calculating your cost per lead requires you to divide the number of leads you received from a channel but the amount of money you spent on that channel.
Keep Customers Customer Retention Rate: The keep phase is a good place to measure the customer retention rate. The customer retention rate should be measured in some form throughout the life cycle. However, it is especially important here. You can measure the success of your retention programs directly against your customer retention rate. Not every program will work with every market. It is important to abandon or adapt programs that are not helping you retain customers.
The Life Cycle of Relationships
You should be looking at the number of people who enter the lifecycle and the number who make it through the grow stage. This figure will demonstrate the number of leads that you have transformed into valuable customers.
Your ROI is one of the most important metrics that you can measure. This is a different metric than the cost to acquire a customer CAC metric. ROI demonstrates how profitable your campaign is. To calculate your ROI, you can compare your cost per lead with your lead to close ration.3-Parts of The Narcissistic Relationship Cycle
Then, you compare the result with the customer lifetime value.