• Facebook: Most followed person | Statista
Looking for more insights on social media marketing? . surprised at how many big brands have massive numbers of Facebook fans, and yet. Club Meet4More. likes · 2 talking about this. Chicago areas hottest, on premise swinger socials, and travel events. Privacy settings are something that many Facebook users are regularly confused about. still relevant, however there's a chance that you may now be sharing much more information with the whole world. For example, you can create a Friend List for your friends that meet for weekly book club meetings.
You can rephrase just about any question as a fill in the blank, and they often receive more engagement than basic questions.
Blog Posts…With Context I see many business owners simply posting links to their blog posts, without including any additional context.
When sharing a blog post, be sure to include a description or short excerpt from the post so your fans know what to expect when they click on the link.
17 Killer Facebook Post Ideas For Small Business Owners
Instead of simply linking to a particular product, landing page or offer, ask your audience to comment with a particular word or phrase in order to get it. Not only does this mean more comments and therefore more visibility in the Newsfeedit means I can connect on a more personal level with my audience through Facebook Messenger!
These are simply very practical, proven tips — in this case, by video — for achieving a particular goal or overcoming a certain issue.
Some examples could be: Share a Picture of Your Business, Employees or Office Sharing a photo of your workspace, your employees or even your customers with their permission, of course makes your business so much more relatable! Knowing there are real people behind your brand will go a long way to building trust and relationships. People also LOVE to see behind the scenes stuff — so bring your camera to your next staff meeting, lunch or event!
Get Personal This is where you, as a small business owner, have an inherent advantage over big brands. Some ideas to show your personal side could include: Ask your audience to hit you up with their most pressing questions, then set aside half an hour to an hour to respond. A Challenge A challenge can be a great way to bring your fans together, get them engaged, and help them feel less alone.
Post a simple challenge — something strategic they can do to solve a problem or overcome a hurdle. Discuss social media conversations on your blog: Blog about heated or interesting conversations taking place on your social media accounts. Offer incentives for people to follow or like you: Offer your social media followers exclusive discounts, freebies, or coupon codes.
Guest blog on popular niche sites: Regularly contribute guest posts to popular niche sites and link to your social media accounts in your bio. Add Facebook and Twitter widgets to your site: Promote your social accounts in-store: Offer your in-store guests an incentive to like or follow you on social media. Try Facebook's promoted posts: Extend your reach by promoting posts that have a history of getting engagement.
Incentivize likes and follows by giving away free product samples or prizes for new fans or followers. Cross-promote with a complimentary business in your niche: Connect with other businesses in your niche and promote each other's social media content.
17 Killer Facebook Post Ideas For Small Business Owners
Build network-specific landing pages: Create landing pages on your site for visitors from each social network you're on, and then link to these pages in your social media bios. This may increase your follows only marginally, but you should see an increase in traffic and conversions.
Provide valuable education without being a know-it-all: Unique, valuable content that only you know has a great chance of getting shared. Think about what info or insights you can provide based on your unique experiences and industry knowledge.
Evoking emotions positive or negative through your posts is great for increased sharing; however, posting funny or happy content will net you more sharing overall. Reshare other people's content: Share posts, images, and tweets from other businesses, and they'll be more likely to share yours. Become a valued member in an industry LinkedIn group: As you provide valuable insights, group members will be more likely to want to hear more from you on social media. Create topical boards on Pinterest: When naming Pinterest boards, be sure to target keywords people are actually searching for.
To see what people are looking for, start typing possible keywords into the Pinterest search box, and see which keywords are auto-suggested. Set short-term, specific goals for how many new fans or followers you want. This will help you keep your efforts focused and give you the best chance of actually achieving your goal. Be a source of trending content and breaking news: Set up Facebook Interest lists and follow leading industry sources on Twitter, and then share breaking news with your followers.
Post only your best photos on Instagram: This suggestion goes along with an earlier one--focus on quality over quantity. With users having shared over 20 billion photos to date, posting a ton of poor quality images isn't going to get you far. Choose your best four to six photos each day and share the cream of the crop. Let your fans and followers know you're a real person rather than a faceless business; this will make sharing your content with their friends feel like less of a risk.
Cross-promote your social media accounts: Periodically promote your other social media accounts to your fans and followers. Answer questions on abandoned Facebook Pages: You'd be surprised at how many big brands have massive numbers of Facebook fans, and yet virtually ignore the questions and comments these fans leave. Respond in a helpful, non-promotional way to unanswered questions and be sure to answer as your Page.
Include a social media call to action on your business card: Hand these out at trade shows, networking events, and speaking engagements. Make sure your social media usernames are consistent: If you want people to actually find you when they search for you by name, make sure your account handles and usernames match your business name. Avoid abbreviations whenever possible. Make your blog content tweetable with a click: Use a plugin such as Inline Tweet Sharer to encourage visitors to share your tweetable content.
What other strategies or tips would you add to this list? Share in the comments below! Jan 7, More from Inc.