Wavemaker opens for business in India replacing Maxus and MEC
Maxus is a global network of local media agencies with services including gives us the flexibility to meet our clients' specific needs with tailor-made teams and. BT has retained Group M for its combined media account in an see staff from Maxus and MEC come together in a new bespoke unit, Team Connect. "To meet the ambitions of BT Group we've combined the best of Maxus. Why not join the world's leading media investment group? Explore a Explore the advantages of joining a team of highly trained media We want to meet you!.
According to Aird, the agency is passionate about understanding the purchase journey better than anyone else media agency and any other business.
We are going to accelerate our investment into growing momentum. Another is m-Platform — a global audience technology developed by GroupM to bring together client data, media partner data and the individual data.
This gives the ability to activate the purchase journey. We GroupM are looking at integrating all our agencies together and that is what Martin Sorrell is looking at WPP business for a better output for the clients. Digital disruption has created problems and confusions for everyone.
Maxus APAC promotes Dick Laurie and Rose Huskey to senior roles
The agency will have offices in 90 countries with over 8, employees. Lastly, the merger of the two agencies will obviously bring the clients together. From an Indian context, we asked Sharma about any conflict of category.
I have never seen us losing any client because of conflict reasons. We have never compromised on a client over other clients, irrespective of the size of the client.
Meet the Team: Wavemaker
We provide the same level of service, confidentiality and data protection to all clients. Bringing more creativity to media with a great set of clients and driving a product discipline that I am super passionate about and love!
I look forward to doing this while having some fun with a bigger set of clients and a new bunch of friends. National head of digital, Michael Krawczyk Wavemaker has positioned itself as a technology firm as well as being a media agency. Why was it important to emphasise this and how is it different from other agencies?Meet the Team: MEC's Kenneth Ho
Inwith our enhanced opportunity to make informed decisions about media investment, a successful agency needs to be capable of leading the planning, implementation and ongoing management of an effective digital, data and technology roadmap for its clients. National head of investment Claire Butterworth What do you think will be the biggest issue for media buyers this year? Transparency and measurement will be key topics in While transparency — particularly within digital — improved dramatically inad fraud and third—party verification continue to be challenges.
As an industry, we also need to manage our own expectations with the speed of tech advancements, especially addressable media. Melbourne managing director, Karly Leach What do you think Wavemaker will bring to the Melbourne market that is new and innovative?
Our way of thinking is very future—focused and relevant to the consumer and the purchase cycle. Our leadership teams are extraordinarily strong with vast experience and powerful entrepreneurial spirit. Our management team is continually leveraging their skills for continued success.
Our Team David L.
Talent | GroupM
Johnson is a graduate of the University of Missouri-Columbia. Snyder joined Maxus in Snyder served a broad range of clients fo Alvey joined Arthur Andersen and Company where he was promoted to Tax Stuart Woody Controller Mr. In he received a MBA degree with a finance emphasis from the Universi Marshall joined Maxus in September of and has 24 years experience in property management.
Johnson Director of Marketing Ms. Prior to Maxus, Ms. Debbie has successfully driven success with existing growth and new construction development for properties acr He joined Maxus in and is Chase Watson Vice President Mr. Prior to joining Maxus, Mr.
Watson served various cl