Public relations (PR) officer: job description | TARGETjobs
Duties and Qualities of Public Relations Officer: In recent years, the demand for public relations officer in both private and public sectors has. The Public and Private key pair comprise of two uniquely related cryptographic keys (basically long random numbers). Below is an example of a Public Key. Genuinely talented PR pros have a few specific qualities that the Even when pitching journalists, keeping the audience in mind is key.
A PR professional has to be sensitive to subtle nuances in language and culture because the job will involve communicating with a range of people across different mediums social media, in person, on the telephone and in writing across different territories.
You will need to be able to appreciate other people's priorities and pressures. Research skills A PR person needs to be a good researcher in order to communicate accurately and authoritatively on a subject, so science or history graduates, for example, would be well-placed to deliver on this skill.
You will have to keep track of fast-paced markets and be knowledgeable about your clients and their needs.
You must keep up-to-speed with current affairs and enjoy learning about new markets. If you are naturally inquisitive, you'll enjoy the research aspect of PR. Writing skills You will be expected to write engaging content for clients, whether that's a guest article in a magazine, a case study or a press release.
Some companies hold regional or quarterly meetings in addition to the usual annual meeting. Other companies reach more stockholders by moving the location of their annual meeting from city to city.
Annual reports can be complemented by quarterly reports and dividend check inserts. Companies that wish to provide additional communications with stockholders may send them a newsletter or company magazine. Personal letters to new stockholders and a quick response to inquiries insure an additional measure of good will. Community Relations A comprehensive, ongoing community relations program can help virtually any organization achieve visibility as a good community citizen and gain the good will of the community in which it operates.
Banks, utilities, radio and television stations, and major retailers are some of the types of organizations most likely to have ongoing programs that might include supporting urban renewal, performing arts programs, social and educational programs, children's programs, community organizations, and construction projects. On a more limited scale, small businesses may achieve community visibility by sponsoring local sports teams or other events.
Duties and Qualities of Public Relations Officer - Mass Communication Talk
Support may be financial or take the form of employee participation. Organizations have the opportunity to improve good will and demonstrate a commitment to their communities when they open new offices, expand facilities, and open new factories.
One company increased community awareness of its presence by converting a vacant building into a permanent meeting place. Another company built its new headquarters in an abandoned high school that it renovated. One of the more sensitive areas of community relations involves plant closings. A well-planned public relations campaign, combined with appropriate actions, can alleviate the tensions that such closings cause.
Some elements of such a campaign might include offering special programs to laid-off workers, informing employees directly about proposed closings, and controlling rumors through candid and direct communications to the community and employees.
Organizations conduct a variety of special programs to improve community relations, including providing employee volunteers to work on community projects, sponsoring educational and literacy programs, staging open houses and conducting plant tours, celebrating anniversaries, and mounting special exhibits.
- Public Relations Specialist
- Five must-have skills for a career in PR
- Public relations (PR) officer: job description
Organizations are recognized as good community citizens when they support programs that improve the quality of life in their community, including crime prevention, employment, environmental programs, clean-up and beautification, recycling, and restoration. Crisis Communications Public relations practitioners become heavily involved in crisis communications whenever there is a major accident or natural disaster affecting an organization and its community.
Other types of crises involve bankruptcy, product failures, and management wrongdoing. In some cases, crises call for an organization to become involved in helping potential victims; in other cases, the crisis may require rebuilding an organization's image. In any case, experts recommend that business owners prepare a plan in advance to deal with potential crises in an honest and forthright manner.
The main objective of such a plan is to provide accurate information quickly in order to reduce uncertainty. After the San Francisco earthquake offor example, the Bank of America utilized its public relations department to quickly establish communications with customers, the financial community, the media, and offices in 45 countries to assure them the bank was still operating.
Government and Political Relations Public relations in the political arena covers a wide range of activities, including staging debates, holding seminars for government leaders, influencing proposed legislation, and testifying before a congressional committee. Political candidates engage in public relations, as do government agencies at the federal, state, and local levels. Trade associations and other types of organizations attempt to block unfavorable legislation and support favorable legislation in a number of ways.
The liquor industry in California helped defeat a proposed tax increase by taking charge of the debate early, winning endorsements, recruiting spokespersons, and cultivating grassroots support.
Public Key and Private Keys
A speakers bureau trained some industry volunteers, and key messages were communicated to the public through printed materials and radio and television commercials. Public Relations in the Public Interest Organizations attempt to generate good will and position themselves as responsible citizens through a variety of programs conducted in the public interest. Some examples are environmental programs including water and energy conservation and antipollution programs. Health and medical programs are sponsored by a wide range of nonprofit organizations, healthcare providers, and other businesses and industries.
Other programs offer political education, leadership and self-improvement, recreational activities, contests, and safety instruction. Consumer Education Organizations have undertaken a variety of programs to educate consumers, building good will and helping avoid misunderstandings in the process.
Opportunities for educating consumers might include sponsoring television and radio programs, producing manuals and other printed materials, producing materials for classroom use, and releasing the results of surveys. In addition to focusing on specific issues or industries, educational programs may seek to inform consumers about economic matters and business in general. Other Public Relations Programs Other types of programs that fall under the umbrella of public relations include corporate identity programs, ranging from name changes and new trademarks to changing a company's overall image.
Special events may be held to call attention to an organization and focus the public's good will. These include anniversary celebrations, events related to trade shows, special exhibits, or fairs and festivals. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Public relations officer
Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it. Public relations specialists regularly speak on behalf of their organization. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less.
Most public relations specialists work full time during regular business hours. Job Outlook Employment of public relations specialists is projected to grow 12 percent from toabout as fast as the average for all occupations.