Bruce Buffer - Wikipedia
The Big Rule of Business that Bruce lives by since he was 19 years old. Check out index-art.info for more info! One was of course, as I write about in my book, my relationship with my brother I never knew I had, my half-brother, the famous announcer Michael Buffer, and the brand Let's Get Ready to. Most notably by partnering up with his brother Michael Buffer who is well known for his Today you get to be a part of my conversation with Bruce and his advice for you, the entrepreneur. 3 Steps to Market Your Business on a Shoestring Budget S3E3: The Best Way To Build Lasting Relationships at a Conference. Bruce Buffer is currently working as the announcer of one of the . I've trained well into a couple thousand people in the area of sales, and marketing. about more about your relationship with your brother, Michael Buffer?.
Oh, thanks, that's really sweet. That's probably why I maybe do that so different than everybody else because I wanna do it organically. When I walk out, what I do in the morning of a show, my routine is I like to get a workout in. I like to get what I call a power breakfast: Then as far as an exercise, I don't sit there and announce. I don't sit in the shower and go, "Chuck Lidell.
I go out and feel the energy of the crowd, and that's what gets me going. If you notice, because I'll announce 12 or 13 fights a night, and I'll start off, and then I'll get a little crazier and a little more amped, and then it crescendos into the co- and the main event. So it's a build-up. When I'm doing my turns in the beginning for the prelims on Fight Pass or on Fox, I'll just kinda go like this, and then all of a sudden that first show of the pay-per-view card will cap, and then boom.
Then I'll pick it up, and then it just starts going, and then I start going with it. If you look at me in between fights like the co- and main event, I'm stretching, and I'm kinda shaking out my legs, and I'm moving around, and I'm just getting into it because I'm getting into a zone.
See, there's announcers, and I know I'm an announcer, but I consider myself a performer, and the reason I like to perform while I'm announcing is because it makes it fun for me.
When you travel the world doing 38 shows like I did last year, everywhere from Tokyo to Korea to Brazil to Europe, you name it, and again, I kid. It's like being James Bond without having to kill anybody.
It's like I get the call. You're going to Korea. You're going to Brisbane. So I need to enjoy what I do, and I'm having fun. The moment that passion wanes, then you're gonna hear that I'm gonna retire. I can't fake that. I love the paycheck. I'll be the first one to the bank on Monday cashing that paycheck, but I'm not about the paycheck. I'm about experience and everything, and that's why I just still treat it like an year-old kid.
How has it been that way for 20 years, though? Because usually you hear people, especially doing the same thing, no offense, you're doing the same thing every time. I totally understand you get the energy of the crowd, but any performer over 20 years usually is kinda like, "Okay, done. I might be doing the same thing, but I'm doing a different show every night, different fights, different fighters, different cities, different arenas, different personalities, different everything experiencing amazing, one-of-a-kind things.
It's like the cards I use in my hand for Conor McGregor's fight, his last fight. I put them on eBay. I've put in the cards from Saturday Nights Fight on after this interview on eBay again. I get a good chunk of charity, but it's amazing what people pay, and why will they pay for it?
Because a hopefully they're mine, but b because they're one of a kind. See, every event I do every night is one of a kind. I might be the announcer doing what I do, but it's still one of a kind. Even the routine's different. That's why I don't rehearse. I don't know what I'm gonna do until I do it, and that cuts it for me.
And you get to see the amazing fights like last Saturday was insane. I was gonna fly to Vegas to see the event, but then they changed up Conor's fight, and I was like, "Eh, it's no big deal. I'm not gonna go see that one," and now I'm like, "Oh, my gosh, you got to see that live.
I would've told you to get off that plane quicker. Well, I didn't know who he was gonna fight, and then I was too late, so just like the upsets, what do you do on one of those nights, right? So you're finally done.
Do you get nervous at all beforehand, and then when you're finally done with the announcing, do you just get into the fights, or no? I mean this is the last fight, really, that you can actually get into. Yeah, I mean I got nervous for the first few times I ever announced 20 years ago.
Now it's not nervous. It's excitement, and that's what it gets up. Then I walk out of the Octagon, and I sit down, and boom, it's just I've got my face on the cage of the Octagon. I'm seeing the whole thing, so then if you could actually experience being inside the Octagon with me when I'm announcing, I can't begin to tell you what that's like. You'd have to be in there.
That is are you looking literally at the eye of the tiger. Think about standing in front of the cage at the Kentucky Derby, and the horses there just blowing the snot and spit, can't wait to jump out of there.
That's like standing in front of Chuck Lidell before he goes to war, standing in front of Rampage Jackson or John Jones, Rhonda and look in those eyes. I mean hoohah [whistles].
Can you feel the energy, like super feel the energy? Are they in the zone? Do you know what they do to get in the zone, too? I take them to that next level.
You may not see it on TV, but when I'm announcing them, sometimes I'm literally this far away from their face, my face and theirs like this, their face and mine. They're fist bumping me, and it's no other fighter and announcer have that kind of interaction, which I'm very happy and proud to say. I think a lot of announcers are probably afraid to get that close to a fighter, but the fighters respect me, and that's really very key in my existence in there, and it makes me feel more comfortable.
I know that Octagon like a basketball player knows his half-court. No matter where I'm at, I can spin, jump, turn, and unless a cameraman makes the mistake of being behind me, which has happened, they're gonna catch an elbow. I might knock them out, so it's like you gotta watch out. Amazing, and I know you said you did martial arts from beforehand.
Do you think that's important? I do martial arts, too. Do you think it's important for a business owner to sort of have something else like that? I feel like it's really helped both sides.
It's like everything is timing in life. Everything is knowing and honing your craft, so for 20 years I've been experiencing a new rehearsal every night I walk in that Octagon, yet I don't rehearse outside the Octagon. I like to keep it real. It's part of the pleasure. You have to enjoy what you do in business, and you have to look forward to it, but yeah, the similarities are very strong.
What I preach in my motivational speeches to business owners when I teach branding and marketing is if you're not healthy — we all know this — I don't care how much money you have. I don't care whatever. Owning a business and being in a business is a very stressful situation. Some people do that through eating food and drinking.
Some people do it through excessive sex and whatever. Some people do it through excessive exercise. Well, everything is good all the way around in moderation, but above everything, you need to take care of yourself nutritionally, and you need to take care of yourself working out.
When I fly into a city, my goal is when I land to do 45 minutes of cardio to set my system right. Every day hit that gym. It might not be your local gym that you're comfortable doing your weights or your pilates or whatever you do when you're home, your yoga, but you can get in there and get in a cardio machine when you're on the road.
Business Lessons From The Octagon With Bruce Buffer
It's very important, and staying healthy is 75 percent of what you eat and 25 percent of how you work out, right, even though like I just got back from two hours at the gym. I just love working out, but if I didn't eat right, I wouldn't be able to do that because stress is a killer, and it'll block you out and make you nonproductive in your business. You need to treat that temple, that beautiful temple you have as the beautiful temple it is. We're like oh, so I interviewed for my book Millionaires, and I asked them about their food because I was wondering, too, do they normally eat well?
Are they overweight, or are they not, right? The other 50 percent was like, "I do the entrepreneur's diet where I eat when I can, and it's not always good," right. I don't think that's good. The Wall Street line, what is it? Lunch is for closers. I love that line. I was Alec Baldwin, if you remember that scene? That's the way I was in the telemarketing industry.
They brought me in to set everybody straight. I can only imagine. If you can get this close to a fighter's face like that, I'm sure if you got this close to a sales guy's face, they would pee. They peed money because I got my salesmen's commissions up.
My salesmen made more money with me because I pushed them. You're here to sell. You're not here to do anything else. I made them work the day before Christmas. There's always somebody out there to sell. Give up tips on motivating your team because there's a lot of people that actually are newer leaders, right. They have a couple, five, ten employees, and they're trying to handle it all and be nice but get them to do what they need to do.
Well, in your business if you're teaching other people, the proper way, in my opinion, is and what I've found is a you need to be the best. You need to be the example setter for that company. If you're gonna teach somebody how to sell your product, then you better be able to sell your product yourself, okay. Unless you're hiring somebody to come in and be your VP of sales, then they'll assume that position.
So whoever's the one in charge of teaching your people should be a role model to those people, whether it's the secretary teaching the secretary or whether it's the VP of marketing teaching upcoming people in marketing or whether it's the head sales manager teaching the salesmen.
It's like you don't wanna have somebody reviewing your movie that never made a movie. I'd rather they understand what it's like to make a movie. So the other thing is when you're teaching your people whatever the endeavor in your business is, keep it simple. I really believe that theory. Keep it simple, Susan. Keep it simple, Sam, so they understand, but teach them how to teach others how to teach. In other words, the secret to success we all know is delegation.
Micromanaging and doing everything percent yourself, which I've been a victim of, too, in my past, is not gonna get you where you wanna get. You gotta let go of your ego, train properly, and duplicate yourself, so delegation is very key. The other thing is that in my companies what I've found and this can be adapted to other companies, too.
I believe everybody should work for a carrot. In other words, salary's great, okay. If you give somebody four hours to do an eight-hour job, they will get it done if it means their job. If you give them eight hours to do a four-hour job, they will stretch it out for that eight hours, okay. That's just the nature of the beast. So in order to control that, you need to be in constant contact and communication with your people.
Businesses and relationships are very similar in one respect: The reason I can hold that Octagon and do what I do as you were asking earlier is because a I've been passionate, and it's almost like a long marriage for me to keep it going.
Now you can ask me if I've been married, and no, I haven't. I've never been married, but I've almost been divorced twice, so it's like two girls I would've married.
But if I found a woman that was as loyal to me as that Octagon is to me and my experiences in it 38 times a year, I'd have a year marriage, and so I'm good. You need to communicate with your people, and I believe in carrots.
It's one thing to give a salary, but it's another thing to walk over to them and pat that person on the back and tell them they've done a good job. Now I don't mean every day to where they think, "Oh, it's just another pat on the back from the boss," but I mean when something's done, reward people, and reward them whether it's something simple like pizzas for the office on a Friday or whatever, let them know they're part of a team, right.
There's nothing worse than alienating your employees, and as far as a carrot is concerned, well, depending on the position of the company based on performance, there's nothing wrong with a little envelope toss once in a while to make somebody happy to let them know you care. What I've found is the female workers for me have always been the best because once they become loyal to you, passionate about what they do, they will stay with you. Male workers have a tendency to say, "Okay, I can take the sales crew.
I can be the sales manager. I can do this business. I'll be going on my own. Because I did that, okay. I started my first company at 19 emulating the telemarketing company I started to work for at You were that young? Yeah, and then I went back to the company, and I wound up having the lawsuit dropped.
They paid my attorney all the fees. They gave me more money and a piece of the company, and about 60 percent of the force that left came back. So they just wanted me back. Their sales went to crap like that. That's ridiculously [inaudible] [ I found out that one of my partners I started the company with like in Glengarry Glen Ross, they stole leads from the company.
They never told me. Not only the salespeople, they took leads that were proprietary leads they had. When I found that out, because I have another rule in business, and this is why I play poker because it's legal to lie at the poker table: I do not lie. I always tell the truth, and I don't have time spending time remembering lies. Keep your memory banks healthy and strong for productive thoughts, right. To me it seems like integrity is sort of lacking through a lot of people in business.
You would think it would be the main foundation, and it's not. Well, it's the main foundation when you start off with that attitude that everybody's trained for to go to college and work for 20 years, retire and get a gold watch, but once you get out there into the thick and thin, it's dog eat dog. If you wanna sit there and think that everybody you do business with is on an equal level, they could take that sale and take the commission you have to them or acquire that product or that lead for their company.
Don't think just because they like you they're not gonna do it. That would be like sitting at the poker table, and everybody that's there on the table with chips; you don't think they want your chips? You think they're looking at you because you're beautiful, and say, "Oh, hi. They want everything you have. This is a dog eat dog — and it's getting worse.
It's getting worse because morality's going to hell in a hand basket in this country. Just from the simple standpoint of being a gentleman and a chivalrous white knight, right, which I pride myself on being. Another example, I don't know if you're married or dating, but you go out with somebody.
Now do they open the door for you? Do they let you walk in front of them into the restaurant to the table? It's simple things, right? One of the biggest problems that's happening is not just the Kardashians in this world creating role models that have no productive — how do I say? It's just you've gotta stand tall and be a role model in this life.
So you told us in the beginning I wanna help raise other people up. Well, how can you do that when you're like oh, they're dogs, and they might bite me right now, right? Well, the Godfather had a saying in The Godfather: In business keep your friends close and your enemies closer. Know what everybody's thinking.
At the poker table when you sit down, you play the player. You don't play the cards, so look at who your opponent is and realize who they are.
Sure, there's cut and black-and-white businesspeople. It's either black, or it's white, but when you're dealing with people, understand who you're dealing with.
You can't go play the game unless you know the players, right. So this is just experience talking, but that's how it should be. Know the people who work with you. Who is your competition, right? Are you selling a widget? Okay, what is the biggest widget-selling company in your geographical area? Why are they big? What do they do? The modern technology that's out there allows a young entrepreneur to succeed much easier because there's so much information.
Everybody's company has a website. There's things you can look up. You can realize what they're doing and learn from them. So when I say don't recreate the wheel, look at two or three companies that do exactly what you do. Analyze what they do, and now take some of the principles mixed with your own and create them into a ball for your company and go after it. That's the other thing people do.
They overset their goals. Set your goals realistic. Make your goals conservative. You go from A to B, okay? I think we could hear that a thousand more times. What would be a good next B step? What is the B step before they get to a million? You don't just go, "Okay. But being the entrepreneur I am, I wanted to go to a quarter million. But you gotta be realistic because every time you get there, then you set the next goal.
What, are you gonna disappointed? Well, you just had a 40 percent increase. Be pretty proud of yourself. Then a timing happens, like I said, and I correlate to the poker game. Time happens when I'm in a poker tournament. I get so many chips to start. Now maybe I'll get lucky, and I have all of a sudden a ton of chips in front of me.
Okay, great, and I made that quarter million. Otherwise if I'm still in the game, and I've increased mine to be the average stack of all the other competitors as they go on, I will ride that average stack all the way to the final table and win the whole thing with what? Patience is key, right? I know I'm in this tournament's gonna last three days. I can't win this in two hours. I can knock myself out and go out of business in two hours if I play the game wrong, or I can analyze the game I'm in and be patient and play the game.
We want it all now, like yesterday would be best, but I want it of course tomorrow, so we have this sort of innate passion, so I feel like we want everything sooner than normal.
How do you actually mitigate that and actually have patience? Well, we live in a fast food society. We wanna hamburger; we drive through Jack In The Box. I won't eat there, but you know what I'm saying. We live in this technological society of texting and ADD society created because it's not opening magazines for four-page articles anymore. They're capsulized articles like Maxim.
It's like the mind constantly needs to be stimulated, and people are just drawn in so many directions. It's to me as much as technology has helped business, it's kinda screwed it up, too, and it's created this get rich quick, do this quick, be a reality star and be a star quick when you have absolutely no talent.
You live in the Jersey Shore, and I could care less about you, but you made a ton of money, so now you're the successful one. This is what society's breeding. It's breeding these quick, easy wins, and I'm not saying that can't happen. It can, right, but don't set out for it to be that way because if organically your business is accepted, and people buy your product and your service, then you will grow at the pace at which your supply and demand dictates.
You get one last thing. You could have a diamond in this hand and a piece of coal here, right, but you could mark this piece of coal like the Jersey Shore. Everybody looks at it like a diamond, and everybody wants to watch it, right.
The diamond, you mark it, you don't do it correctly, it looks like a piece of coal to everybody, and nobody buys it. The key is marketing. Everything is a key, and marketing's the key to everything.
Perception is reality, and you need to sell to that perception. Do you have any recommendations on getting — because I know we have to start wrapping up in a second, but marketing books or websites or do you guys talk about marketing? How can we get better at marketing if you say that's the main thing?
Well, I think the really big thing in this day and age is social media. I mean there's such a thing as searching, and in the old days the telemarketing and guys like Zig Ziglar with the motivational speeches, they'll do those famous lines like "you need ten no's to get your yes. I welcome every no I ever got because I knew the yes was gonna come sooner or later if I'm presenting myself properly, but you've just gotta go after it. You gotta go after it, but social media is something that now you're creating a direct qualified lead, right.
So if you have a base of organically growing followers on Facebook, which I think Facebook is probably the best one. Facebook, and then of course there's Twitter.
Instagram I really do enjoy. I don't think it's really that key for the Facebook-style mass marketing, but it's still good to have. You wanna put yourself up on everything. Then just build your client base that are interested in you. Granted, 30 percent of them won't respond or more and you'd be lucky to get — like a direct mail in the old days, if you got a 2 percent response to yourflyers or whatever the leads, then you're doing fine. It's a numbers game out there, and you've gotta be consistent.
You don't just think you can put a commercial on TV for a week running twice a day, you're gonna get a response. Chances are the response you're gonna get is the bank cashing your check, right. That's the best response you're gonna get, the money that you made everybody else. You have to develop it, and try to develop it in a way that you're not spending a lot of money, and you're consistently marketing to your direct qualified leads.
Social media's a big wave. That's a really big wave now and will be for a long time, if not forever in various changes. Heck, yeah, different distribution methods, same sort of premise, right? Your immediate sphere of influence. Every multilevel marketing company that ever came around, and you can say, "Oh, they're pyramid sales. Life is a pyramid.
Here's the guys packing the boxes shipping the stuff, answering the phones, making the sales, managing the sales, VPing the managers, VPing the VPs, the CEO, the COO, and they're the ones cashing the checks and dropping everything down. So the base, without that base, there is no top. It's not with the top, there is no base. Not everybody can be a leader in life. You need the followers, and that's why you need to recognize people's qualities around you.
Are you giving them jobs that they're really not qualified to do? Then direct them in the ones they are qualified to do, and then direct and teach.
But life is like a pyramid. Now in the whole multilevel sales thing, the first thing you do is talk to everybody you know, right?
That's your sphere of influence. Then they teach you well, now you need to get them to talk to the people they know, so you get three, and they get three, and they get three, and they get three, and there's only so many doers come out of that. There's not that much difference between that and every other business that opens in the world, so when I hear pyramid sales, I go, "That's just life.
Great, how's the marketing plan? Can you make money with it?
Oh, it's a bad marketing plan. I think that's amazing. I could talk to you for way too long. I know we have to start wrapping up, so the last question I always ask is what's one action listeners can take this week to help them move forward towards their goal of a million? Do the likes and dislikes of what you're doing now, and sit back, look at yourself in front of a mirror and read the negatives to yourself and read the positives. Do the positives outweigh the negatives?
Did they create passion for you for what you're doing? Are you truly passionate about what you're doing? Okay, if you are, then keep going.
Bruce Buffer | whatiwannaknowdotcom
If you're not, then reanalyze your position in life. Maybe it's time for a change. Thank you so much for saying that. I don't think people pay attention enough. We just wanna do the money, do the money, do the money, and that's the whole point of Eventual Millionaire.
To have the life you love and the business you love and make money. Otherwise we're doing it for money, and it's silly, so thank you so much. I so appreciate you coming on. Where do we find out more about you? You do introductions, so any podcasters on the show right now, he actually could do one for you, by the way, which would be insane, so you do so many things. You have an amazing book. Where can we find out more about all that? Instead of his traditional "Let's get ready to rumble!
He kept up this tradition on Saturday, January 28 when he announced his new rendition again at the perennial Blue Blood rivalry between the men's basketball teams of the University of Kentucky and the University of Kansas.
In he made an appearance on the 12th season of Dancing with the Stars to announce Sugar Ray Leonard week 3 dance. Buffer has also served as ringside announcer for the syndicated television game show The Grudge Matchhosted by Steve Albert and Jesse Ventura. He has played himself in various films including Ready to Rumble and Rocky Balboaand in Buffer appeared as Walbridge, the main villain in the comedy You Don't Mess with the Zohan. Buffer also appears in the animated TV series Phineas and Ferb in the episode " Raging Bully ", as the voice of the announcer for the big thumb-wrestling match with Phineas and Buford.
InBuffer appeared in Progressive Insurance commercials, promoting their program of combining different coverages into one policy, with a parody of his famous phrase - "Let's get ready to bundle! Trademark[ edit ] Buffer began using the phrase "Let's get ready to rumble! Byhe acquired a federal trademark for the phrase. In addition, he has used variations of the phrase in advertisements, including the popular commercial for Mega Millions in which he says "Let's get ready to Win Big!
InBuffer was contacted by his birth-father, who introduced Buffer to his half-brothers after seeing him on television. This grew into a business partnership to increase licensing productivity of the trademark. Buffer first wed at age 21 but the marriage ended in divorce after seven years. He has two sons from his first marriage. More than 25 years passed before he remarried in He and his second wife divorced in